YPSILANTI - The task for four accomplished and veteran investors and entrepreneurs, come up with a business plan for a self sustaining, green-friendly, island community in less than 10 minutes. Yes, the second annual Battle of the Elevator Pitches at the New Enterprise Forum had a Gilligan’s Isle flavor to it and in the end Ann Arbor’s Biggest Gilligan won, Dick Beedon, CEO of Mac Beedon Group, won, for the second time in a row. Beedon bested Ron Reed of Seneca Partners, Roger Newton, Co-Discoverer of Lipitor and Founder of Esperion, and Rich Sheridan, CEO of Menlo Innovations. A tongue-in-cheek News Maker Interview captured the spirit of this event.
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